What You’re Really Investing In
If you’ve ever looked at the cost of a movement evaluation and wondered what you’re actually paying for — this post is for you.
It’s a fair question. And it deserves a real answer.
A Veritas Performance eval isn’t a quick once-over. It isn’t a generic fitness assessment you could find at any gym. It’s a deliberate, layered, 60-minute process built on years of ongoing education. Understanding what goes into it helps explain the investment on both sides of the table.
What the Eval Actually Involves
The evaluation begins with static posture — not to judge how you look standing still, but to understand the solutions your body has already developed to navigate movement. Your posture is a story. We start there.
From there, we move through nine foundational movement assessments drawn from the Certified Performance Specialist curriculum. These aren’t arbitrary exercises — they’re daily movement tasks graded for proficiency. They tell us how well your body organizes itself to accomplish the things you do every day.
When those findings point somewhere specific, we go deeper. Localized breakout tests provide congruency — essentially, a second opinion from a different angle. If the data aligns, we have confidence. If it doesn’t, we dig further.
Passive range and joint mobility testing comes next. Again, the goal is congruency — building a picture that holds together across multiple lenses, not just one data point. We close with a structural evaluation that identifies your body’s movement biases and lays the groundwork for everything that comes after.
By the end of 60 minutes, we have a clear, evidence-based map of how you organize, navigate, and solve movement tasks — and a window into the behaviors that shape your training.
The Investment Behind the Investment
Here’s what most people don’t see: the eval doesn’t start when you walk in the door. It starts years earlier — and it never really stops.
Every year, a significant portion of my time and income goes toward coursework. Between $1,000 and $3,000 annually, sometimes more. Not because I have to. Because the quality of my work depends on it.
That education includes completing Masters of Science with a concentration in Rehabilitative Sciences, National Strength and Conditioning Association Certified Strength and Conditioning Specialist, Zac Cupples’ Human Matrix course, Mike Reinhold’s Certified Performance Specialist program, Conor Harris Biomechanics 2.0 course, the Titleist Performance Institute curriculum, the NASM Corrective Exercise Specialist certification, and most recently, Bill Hartman’s UHPC Principles and Concepts — among others. These aren’t weekend seminars. They are deep, rigorous frameworks built by some of the most respected minds in movement science and rehabilitation.
Outside of formal coursework, I maintain a rotating reading practice — philosophy, behavioral science, goal-setting theory, and training methodology. The understanding of why people move the way they do, and why they behave the way they do around training, matters as much as any manual assessment.
All of that lives in the room with us during your eval.
What That Means For You
The outcomes I’m able to deliver have grown in direct proportion to the education I’ve invested in. That’s not a coincidence.
Clients who came to me unable to train due to chronic pain — people who had written off progress — have gone on to build sustainable, pain-free programs. That shift doesn’t happen without an accurate picture of what’s actually going on. And an accurate picture doesn’t happen without the tools to read it correctly.
When you invest in a Veritas Performance eval, you’re not paying for an hour of my time. You’re investing in my professional understanding of how your body organizes, navigates, and solves movement — built on years of education, application, and refinement. You’re investing in a process designed to give you clarity, not guesswork.
You invest in yourself by showing up. I invest in myself so I’m ready when you do.